A brilliant idea? Shopping at Eurospin!
Eurospin’s new corporate campaign once again brings our long-standing mission to life: making Clever Shopping an essential part of everyday life.
Eurospin’s new corporate campaign once again brings our long-standing mission to life: making Clever Shopping an essential part of everyday life.
This time, intelligence is more than just a concept. The campaign draws inspiration from some of Italy’s most iconic visionaries, whose ingenuity shaped history and transformed the world around them. From Alessandro Volta, whose innovations sparked new energy to the boundless creativity and genius of Leonardo da Vinci.
Through their stories, Clever Shopping becomes a celebration of ingenuity, resourcefulness, and the ability to make wise choices every day.
How does genius translate into the Eurospin world? In a surprisingly everyday way. Rather than celebrating historical figures themselves, the campaign shines a spotlight on the qualities that define our customers every day.
A certain Leonardo, coming from Vinci, highlights the freshness and excellence of our deli selection.
And Mr Volta is positively electrified by the savings that only Eurospin can deliver.
Bringing this meeting of ingenuity and everyday life to a close is a famous face: Albert.
Thanks to cutting-edge digital reconstruction technology, Albert Einstein becomes the official face of Eurospin. The man who transformed the history of science joins our cast of modern-day “geniuses” to remind us that certain discoveries, while they may not change the course of the universe, can certainly change your shopping.
This is the new campaign claim driving our communication.
A message that reinforces what Eurospin stands for: a place where quality meets convenient prices, empowering every customer to make clever choices every day.